CASE STUDY: US ARMY EXAMPLE VIDEO

Trial and Error

For the Army Spec Ad, we didn’t rely on just one tool to generate the characters—we used several.

Every AI model has its own strengths: some create photorealism, others excel at emotion, costume detail, or cinematic lighting. To get the right look for each soldier, we ran prompt variations through multiple image-generation models—comparing outputs from MidJourney, Stable Diffusion, and others. We tested different prompt structures, modifiers, lighting setups, and even aspect ratios to ensure each character felt grounded, powerful, and real.

Once we landed on the strongest visuals, we enhanced and refined them through upscaling, inpainting, and post-editing to create continuity across the cast. The result? Cohesive, high-impact visuals that feel handpicked—not AI-random.

This process allowed us to cast our characters with intention—combining AI speed with the eye of a filmmaker.

Close-up of a woman in military gear looking upward during rain, with water on her face and a rope nearby.
Close-up of a soldier's face covered in mud, wearing a helmet, with a piercing blue eye visible.
A soldier in camouflage uniform and helmet, covered in mud, holding onto a wooden object, with a determined expression, in a rainy and foggy environment.
Close-up of a person's face with intense eyes, wearing a helmet, illuminated by warm sunlight.

With this Army Spec Ad, our goal was to create something visually striking—but still believable. We didn’t want it to feel like science fiction or overly stylized AI art. It had to resonate emotionally, feel authentic to the military world, and hold up under close attention.

To achieve that, we leaned into cinematic composition, realistic lighting, and authentic character design—while still pushing the boundaries with bold framing, dramatic atmospheres, and carefully selected motion elements. Every shot was designed to feel elevated, but never artificial.

We used AI as a tool to explore unexpected visual possibilities, then grounded each one in real-world logic through color grading, sound design, and narrative context. The result: a piece that feels powerful, distinctive, and emotionally real—without losing its creative edge.

Stand Out, While Staying Grounded.

Two soldiers in tactical gear climbing up a rope net on a bridge with a bright sun in the background.
A convoy of military vehicles driving on a dirt road through mountainous terrain during sunset.
A helicopter flying low over a dusty terrain during sunset or sunrise with mountains in the background.
Two people walk along a dirt road at sunset with mountains in the background, one holding a large bag, the other wearing a cowboy hat, while a bus approaches in the distance.

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